5 Rules to Writing Great Ads
So many businesses get their ads wrong – and so they don’t work, or don’t generate the response that was hoped for… and so the business owner decides, wrongly, that “advertising doesn’t work”. Well, as with so many other things in life – it ain’t what you do, it’s how you do it! Here is a quick “Fools proof” Guide to writing great Ads. Use this as a checklist when you are putting your next ad together
RULE 1
Must always have a HEADLINE
Don’t put your business name at the top of the Ad. Noone cares. Design a headline that sells the benefits of
Rule 2
Must always have an OFFER
An offer gives people a reason to respond. Your Ad performance will soar once you establish this habit. Of course the better the offer, the better the response. So you will need to try different offers for different target groups to find what works best. But don’t EVER run an Ad without an offer. Please!
RULE 3
Must always have a DEADLINE
Every offer must have a deadline. It creates urgency and reinforces the need for your reader to take action.
RULE 4
Must CUT THROUGH THE CLUTTER and get noticed.
There are no prizes for being the same as everyone else. The more outrageous your ads, the higher your response.
RULE 5
Make good use of photos
Effective use of photos will ALWAYS increase response – So use them!
RULE 6
Must have a Strong and Clear CALL TO ACTION
Make it crystal clear what you want people to do once they’ve read your Ad. Incentivize them to visit your website, tell them who to ask for when they call, and let them know when they can phone.
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