How to Get the Most out of your Marketing
1. Sell to people who have money.
2. Selling a high priced product or service puts the odds of being a successful marketer in your favor.
3. Your offer is king. You must make a killer offer if you’re going to get results.
4. CSI– Your Central Selling Idea should be articulated in the headline of your letter.
5. The best format to sell with is a powerful direct mail letter.
6. You can increase the effectiveness of your letter by:
Including a copy of a newspaper article, magazine article, or a tear sheet about yourself.
- Include your prospect’s name in the headline at the top of the letter. (HOMERUN IDEA!)
- Letters should be personalized, include the date, and look like they were written on a typewriter or word processor.
- Utilizing a grabber such as a dollar bill will increase response in most cases.
7. Don’t use bulk rate mail. ONLY mail first class.
8. Mail your letter or promo package to leads immediately, as fast as possible.
9. Avoid putting brochures in your letter. See tip 6A for what to include with your letter.
10. Never try to sell more than one product at a time.
11. Don’t be creative. Model others and get rich.
